Sales Strategy & Execution
Build a Strong, Simple Sales System That Fits Your Business
We help business owners understand the role of sales, build the right structure, and develop a team and process that drives growth.
Introduction: Set Your Sales Up for Success
Sales doesn’t have to feel like guesswork. At IA Business Advisors, we help business owners create sales programs that are clear, repeatable, and built for growth. Whether you're just getting started or trying to improve what you already have, we work with you to build a sales system that fits your business and helps it succeed.
Many business owners start by doing sales themselves—and that’s often the right first step. But eventually, the business grows, and sales needs to grow too. We help you understand how sales fits into your company, how it's different from marketing, and what kind of team and process will help take your business to the next level.
What We Help You Do
We don’t give you a one-size-fits-all program. Instead, we help you build a sales system that works for your team, your customers, and your goals.
- Understand what a successful sales program looks like for your business
- Clarify how sales is different from marketing—and how they work together
- Create clear sales position guides to use when hiring
- Provide interview questions, scorecards, and onboarding checklists to help you bring in the right people
- Capture the way you or your team have been selling and turn it into a simple, repeatable process
- Apply our SMART Management framework to keep your sales efforts focused, structured, and goal-driven
- Align your messaging and process across every sales touchpoint
- Train and support your team to build confidence and consistency
We give you tools, templates, and support—so you can confidently build and lead your sales team, without doing it alone.
Discover. Design. Drive.
Learn about our step-by-step approach to helping you achieve your goals.
We don’t believe in one-size-fits-all solutions. Every business is unique, which is why we take an intentional and tailored approach to help clients solve problems, gain clarity, and build lasting momentum. Whether your challenges are strategic or tactical in nature, we adapt our approach to fit your needs - we work collaboratively to create real, measurable outcomes. Our process is built around three key phases designed to bring structure, clarity, and results to your business—no matter the starting point.
What Makes IA’s Sales Support Different
There are lots of pre-made sales programs out there. Most don’t stick—because they weren’t made for you. We do things differently.
Tailored for your business
We design your sales system around how you work, who you serve, and what makes your business unique.
Easy to understand and use
You don’t need to be a sales expert. We simplify the process and give you tools that actually help.
Built on SMART Management
We apply the same proven framework we use across all consulting—helping ensure your sales strategy is specific, measurable, achievable, relevant, and timely.
Our Sales Support Services Include:
- Sales team planning and structure
- Sales job descriptions and hiring guides
- Interview and onboarding tools
- Sales process design
- CRM recommendations and setup support
- Messaging and pitch development
- Sales training and accountability coaching
- Sales and marketing alignment
What do our customers say about us?
Over the decades, we've helped countless companies, across numerous industries, achieve their goals.
How We Start: The S.M.A.R.T. BizVision™ Process
Every engagement begins with clarity. Our S.M.A.R.T. BizVision™ process gives us a complete look at your current sales activity—what’s working, what’s missing, and where you’re losing opportunities. Then we build a plan based on real data, using the SMART Management method to guide every decision. The result? A stronger, more effective sales system that grows with your business.
Is Your Sales Program Helping or Holding You Back?
If you're stuck doing all the selling yourself—or your current sales team isn’t performing—let’s talk. We help business owners create simple, powerful sales systems that are built to grow.
