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How to Fail Fast

Written by: Matt Wilhelmi I was visiting a local Shark Tank event at Judson University a few weeks ago. It was great; there were 4 different teams competing for the grand prize of $5,000. Some of the teams had put a lot of time and effort into creating their presentation and their pitch. What I learned from the questions each “Shark” asked was that the most important thing to them was validation from the market. They asked questions like, “How do you know this product/service will be successful?” and, “Why...

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6 Mistakes Your Blog is Making

Written by: Matt Wilhelmi Many aspects go into writing a blog article. It can be easy to overlook formatting details and many people do. Different readers value different aspects of a blog, but they are usually knowledgeable about blogging standards. Typically, the aspects to consider are your audience, tone, content, length, level of audience engagement, and analytics. Here are the 6 mistakes your blog is making: Writing for too broad of an audience. Write your blog article as if you’re having a conversation with your ideal prospect. Writing this way...

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Managing a Brand Change at IA

Written by: Brian Smith All change is difficult.  People generally do not like change, especially when the feeling is that nothing is wrong with the status quo.  As I write this month’s blog, I am faced with explaining a lot more change than what was planned.  I put off writing this until the day after our elections: not to gloat or complain, but to emphasize the process of change. A few years ago IA sold our largest operating unit that was based in Texas.  When this happened we lost over 500 employees and contractors...

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Balancing Life and Business

Written by: Matt Wilhelmi Just the other day, I was enjoying a hazelnut coffee from Panera while meeting with a local business owner for our monthly coaching session. He confessed that his phone never seems to stop ringing and separating his work from his home life is one of the biggest challenges he’s facing. He’s not alone. Almost every business owner I’ve ever gotten to know, at one point or another, has shared some variation of the same predicament. “It feels like having a work / life balance is impossible,”...

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