strat·e·gy – The art of planning and reaching goals.  Webster says it’s a Noun, I prefer to think of it as a Verb.  Strategy is fluid and uses your knowledge, employees, customers, vendors, competitors and market conditions to empower you.

When running your company, do not just make a plan, create a strategy to execute that plan and bring everyone into the mix from day one.  A plan is like a map, its pretty static an one dimensional whereby when you use that plan to create your strategy to reach your goals, you empower that plan to succeed.

To get started, look at your first goal and write down each person who you will need to communicate with to reach it.  Next, list each task that each person will need to do to reach the goal.  If there are any measurements that can help guide you; sales, costs, contacts, meetings, conversations, etcetera then include them on the task list as a milestone to provide guidance as you implement your strategy.

When you reach your first goal, look back at the strategy you implemented and make changes if needed, move on the to the next goal and recreate your strategy.

We love to use BizVision as the catalyst to help our clients create sound strategy, it’s the foundation to success that clients have used since 1996, and do you have BizVision?

© Individual Advantages, LLC. 2014

Mary Smith

Mary has been with IA Business Advisors for 6 years. She graduated with a bachelor's in English literature with a minor in psychology, and is currently working towards her master's in organizational leadership. She enjoys writing and produces blogs for IA and several of IA's clients. Her favorite aspect of writing is the research.



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