We are constantly presented with opportunities to grow our business, create more awareness for our products or services, and meet our business goals. We might miss these opportunities and their positive effects if we overlook or pay less attention to them. Here are three ways to ensure we are recognizing and making the best of opportunities presented to us. Technology We are typically great observers and consumers, but we can be great partakers to our benefit.  If you hear of a new application or software, don’t simply admire it,...

  Having passion for what you do as a career is one of the cornerstones of maintaining a happy balance of work and personal life. Passion can lead to one being extremely competent and in some cases even a recognized expert in the field in which they work. Passion can also help to bring others into a particular field which helps expose certain products, services, methods, or processes that are highly beneficial to people and companies. We see this kind of passion often in professions that have a lot of influence over individuals and businesses, such as lawyers, doctors,...

  Business operations are like a river; fluid.  When you add a customer, vendor, or employee, it is like adding a rock to the river; changing the direction slightly. When you put a lot of rocks in the river, you will end up creating a dam and an entirely new direction. Maintaining control of the direction of your company requires constant attention to detail.  Many owners will make a decision regarding some problem or issue and quickly move on, but making a decision is only the beginning.  Once a decision...

  Initially, being in business for oneself is a liberating feeling – and then the work begins.  I am asked day in and day out about the quickest way to become profitable in business. The short answer is usually, there is no quick way to become profitable, unless you’re very lucky. The long answer is to make yourself and your business visible to your target market and when engaged, be credible in all you do; profits will always follow. This longer answer always leads to more questions about how to...