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6 Mistakes Your Blog is Making

Written by: Matt Wilhelmi Many aspects go into writing a blog article. It can be easy to overlook formatting details and many people do. Different readers value different aspects of a blog, but they are usually knowledgeable about blogging standards. Typically, the aspects to consider are your audience, tone, content, length, level of audience engagement, and analytics. Here are the 6 mistakes your blog is making: Writing for too broad of an audience. Write your blog article as if you’re having a conversation with your ideal prospect. Writing this way...

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Managing a Brand Change at IA

Written by: Brian Smith All change is difficult.  People generally do not like change, especially when the feeling is that nothing is wrong with the status quo.  As I write this month’s blog, I am faced with explaining a lot more change than what was planned.  I put off writing this until the day after our elections: not to gloat or complain, but to emphasize the process of change. A few years ago IA sold our largest operating unit that was based in Texas.  When this happened we lost over 500 employees and contractors...

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Balancing Life and Business

Written by: Matt Wilhelmi Just the other day, I was enjoying a hazelnut coffee from Panera while meeting with a local business owner for our monthly coaching session. He confessed that his phone never seems to stop ringing and separating his work from his home life is one of the biggest challenges he’s facing. He’s not alone. Almost every business owner I’ve ever gotten to know, at one point or another, has shared some variation of the same predicament. “It feels like having a work / life balance is impossible,”...

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6 Common Business Mishaps

Written by: Matt Wilhelmi I love working with business owners to help them grow their business. It’s my life passion and calling. I’ve been working with small business owners, in a number of capacities, for close to 10 years. In “Millennial Speak”, this is an eternity!! (And I love every minute of it.) During a recent coaching session with a client, he sat back in his seat, holding his hands up as if he was surrendering. With a smile he said, “Okay, Matt. I love the traction we’re getting here....

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