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How to Leverage a Logo for Serious ROI

Written by: Matt Wilhelmi A business’s logo is the most important branding piece any business can have. Everyone remembers great logos like Nike or Starbucks. A poorly designed logo can have the exact opposite effect, too. The number one rule...

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Who Cares About the 4 Ps of Marketing?

Written by: Matt Wilhelmi A few weeks ago I was talking to a client (okay an “older client” as he is in his late 60s) who wanted to know about the latest marketing trends. From conversations I’ve had with many...

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5 Rules for Engaging Millennials

  A few weeks ago, I was having breakfast with one of the area’s most successful sales directors – her sales team has close to 100 reps across the country – but she was explaining her troubles with millennials. (In...

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6 Steps to a Winning Marketing Strategy

  As I was driving to visit a client the other day, whose office feels like it’s in another state, I flipped through the AM dial and stumbled across a very interesting radio spot. The advertisement was for a marketing...

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